The Order of the Watch
For a hypothetical design exercise in branding and storytelling, GDMA studio members were tasked with creating a concept for a society that honors or uplifts a creature from myth or legend.
Based in old Christian belief, the Kyrkogrim (alternatively Church Grim or Kirkegrim) is a spirit believed to guard the burial grounds surrounding Churches from vandalism and wayward spirits. Evoking the Kyrkogrim’s protective role, The Order of the Watch is a conceptual allegiance of individuals dedicated to preserving the sanctity of death for all souls.
This project was completed in 2021 under the guidance of Sandra Maxa and Brockett Horne as part of the Graphic Design MA program at the Maryland Institute College of Art.
Watchers’ Welcome Kit: flat lay of Watch stationery, wax seals, postcard, logbook, and bandana.
Collateral materials created for The Watch include custom illustrated bandanas — used to distinguish Watch members from mourners visiting their grounds — as well as stationery and packaging, including postcards and custom wax seals, and The Watchers’ Logbook, a pocket-Bible-inspired journal for members of The Watch to track their activities and duties.
A yellow bandana printed with the sigil of The Watch. Worn by on-duty Watchers, these garments allow society members to identify one another from a distance. Photo by Eric Benoit.